The Facts

The Millcraft Group announced today the launchof Do You Know The Facts?, an integrated marketing campaign to raise awareness about the environmental and businessbenefits of print as a marketing and communication channel. The campaign utilizes multi-media to communicate its message, with the launch of a video and website today, followed by a series of direct mail pieces and print ads.

The video, co-sponsored with International Paper, aims to dispel the myths and change the perception that print on paper is harmful to the environment and an ineffective means of marketing communication. The intent is that once media buyers and consumers know the facts, print will remain a top choice for achieving reliable, cost effective and sustainable marketing solutions. 

"We are tired of listening to false green messages,”said Travis Mlakar, Chief Operating Officer at The Millcraft Group. “The reality is that the environment has no bigger ally than the paper industry. Paper and print combine to offer a communication method that is recyclable, biodegradable, sustainable, proven and effective. We believe once people know the facts, they will see there is no more effective or sustainable option than paper and print."

The animated video and website aim to break down the stereotypes and misperceptions that paper and print marketing campaigns are bad for the environment. In fact, the video shows that print, perhaps more than any other media available, is a sustainable option. Paper and print not only offer one of the greenest options for any marketing campaign, but when properly executed, also offer one of the most effective and preferred forms as well.

“Our customers and the public deserve to know the truth about paper and forest products. They are bombarded with misleading factsanddownright false information every day. Our goal is to provide facts so people can feel great about their environmentally-friendly choices . . . especially paper!” said Teri Shanahan, International Paper’s Vice President, Commercial Printing. “Like International Paper’s Down to Earth campaign, the ‘ Do You Know The Facts?’ video dispels common myths and helps consumers understand that using paper helps maintain large and healthy working forests.”

The video, direct mail pieces, print and web ads direct audiences to visit the website www.doyouknowthefacts.com The website features facts and statistics gleaned from such reputable sources as theEnvironmentalDefense Fund,American Forest & Paper Association, and Direct Marketing Association. The site also offers ways for users to register for the free campaign newsletter and downloads, such as International Paper’s Down to Earth brochure – Is It Worth Printing?, Guide to Choosing Environmentally Friendly Papers for Print, and Using Paper to Help Reduce Your Carbon Footprint.